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KFC sued for misleading public AP, LOS ANGELES, July 8 People for the Ethical Treatment of Animals sued KFC Corp on Monday, claiming the fast food giant is misleading the public by denying it mistreats chickens headed for its restaurants. The lawsuit, filed in Los Angeles County Superior Court, claims more than 700 million chickens slaughtered each year for KFC restaurants “often endure suffering, often intense, for most, or all, of their lives.” The lawsuit is the culmination of a six-month campaign waged by PETA against KFC and its parent company, YUM! Brands, to force the fast food giant to adopt standards designed to improve the lives of the chickens and slaughter them more humanely. KFC said Monday it had not yet seen the lawsuit, but defended its actions, calling the lawsuit “one in a continuing series of publicity stunts.” “We stand by our information as truthful and accurate,” KFC said in a statement. “KFC is committed to the well-being and humane treatment of poultry.” PETA alleges that since its campaign began, KFC has misled the public with press releases and information posted on its Web site. The animal rights group is seeking an injunction to prevent “deceptive advertising practices.” PETA takes issue with KFC’s claim, for instance, that it prohibits its suppliers from using “growth-promoting substances,” a claim PETA says is “blatantly false.” KFC has said it has improved the standards used by its suppliers, including forming an Animal Welfare Advisory Council and making unannounced inspections of its poultry facilities. The company’s Web site says it prohibits suppliers from using “growth-promoting substances,” as well as removing the beaks from live birds. KFC says it also asks that suppliers use equipment to stun the birds so they are unconscious when slaughtered. Other requirements for suppliers include providing adequate ventilation for birds, and safe transport, according to the site.

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